For coaches and practitioners
Your clients, between sessions
The breakthrough happens in your session. The change happens in the two weeks after it. Emma keeps your clients practicing in between, and keeps you in the loop with their consent.

Shelley's story
Six months became four. The price stayed the same.
“When I started using Emma with my own clients, something changed that I did not expect. My clients got results faster. My engagements went from six months to four, and I kept my price the same.
Emma did the typing before our first session, so we started deep. My clients practiced between sessions instead of waiting for me. And I walked in already knowing what had happened since we last talked.”
Shelley Prevost, EdD · Founder, Big Self School
What that means in a year
| 6-month engagements | 4-month engagements | |
|---|---|---|
| Clients per slot, per year | 2 | 3 |
| One slot at $6,800 each | $13,600 | $20,400 |
| Ten slots | $136,000 | $204,000 |
$68,000 more a year from the same hours, using Shelley's own package price. Coaches approved to use Emma also become part of our partner program, which we are shaping now with our first group of coaches.
This is one practice's experience. We are measuring it with the coaches in our January and February 2027 trainings and will publish what we find.
What you get
A practice that keeps working when you are not in the room
Typed clients, fast
Give clients the typing package. They arrive with a subtype read, a Book of You and a Growth Path, so your first session starts deeper.
Daily practice between sessions
Your clients check in with Emma, try a weekly experiment and talk things through. The work you started keeps moving.
A shared room
One page for you and each client, with notes, agreements and prep. Both of you see everything in it, and every card says who wrote it.
Coaching plans, drafted for you
After your sessions, Emma can draft a structured coaching plan from your session transcripts and the client's own material. Nothing reaches the client until you approve it.
Teams, when you need them
Stand up a client's team, invite members and leads, and work from a team map and team report.
You stay the expert
Where you coach someone, your read of their type wins over Emma's. She supports your judgment and never replaces it.
The coaching behind Emma
What clients say about Shelley's coaching
“Most coaches are going to work on your business. Shelley works on you.”
“She could walk into a room, read the emotional dynamics in about five seconds, say the thing nobody else could name.”
“The value I got out of working with Shelley for a couple of years is life-changing for me — personally and professionally.”
Consent first
Your clients decide what you see
A client's private chats, interview, reflections and Book of You belong to them. Until a client turns on sharing with you, you see their name and your sessions together, and nothing else.
When they turn it on, Emma can bring you what helps: prep before a session, what they have been working on, patterns worth your attention. They can turn it off at any time.
If Emma is ever worried about a client's safety, she tries to send their assigned coach a short alert: who and when, never what they wrote. How safety works.
Typing packages for clients
$29 a package, bought in bulk
Buy anywhere from 1 to 100 typing packages and give them to clients by email. Each client gets the full package, including a month of Emma, and their month starts when they claim it. Unused packages never expire.
Per client
$29
Compared with $49 at retail. For approved coaches.
Training · January and February 2027
Learn to coach with Emma
Big Self School runs two four-day live online trainings for coaches: typing with judgment, presence, ethics and outcomes, with Emma as your practice tool. They lead toward Emma certification.
Coaches approved to use Emma become part of the Emma partner program. What the program includes is in discussion, and we are shaping it with our first group of coaches.

Coach questions
Who can use Emma as a coach?
During the beta, coaches join Emma by invitation as approved coaches. Write to us to ask about joining.
Can I see my clients' conversations with Emma?
No. You never see a client's private chats. With their consent, Emma shares what helps your coaching, such as prep and themes, and the shared room holds everything you both chose to put there.
Do I need to be certified in the Enneagram?
No. Many coaches come from different schools or none. The training covers the subtypes, and Emma carries the depth of the theory.
Can I use Emma with teams?
Yes. Approved coaches can set up teams for their clients and invite members and leads. Emma for teams.
Bring Emma into your practice
Coaches are joining by invitation during the beta. Tell us about your practice.