Personal growth happens in how you practice what you learn about yourself—in your conversations, your choices, and your everyday life.
But knowing yourself doesn’t always mean knowing what to do. Meet Emma, the Enneagram-fluent daily companion that helps you choose a next step, make room for it, and learn from what happens.
Your work with Emma begins with the $49 Enneagram typing package.
Limited beta
The Enneagram typing package · $49
Your work with Emma begins with the $49 typing package. Start by exploring your Enneagram subtype, then bring that understanding into the patterns, relationships, and choices you want to work on.
Already working with a human coach? Emma also supports the work between sessions—helping you practice what you’ve explored together and reflect on what you want to bring back.
Maybe you know you avoid conflict, take on too much, or rush past your own needs. Emma helps you find a place to practice something different—in the day you already have.
A morning reflection, a moment of gratitude, or something you need to talk through. There’s no perfect way to begin.
Connect what you’re noticing to the goals, intake, and Enneagram work you’ve shared with Emma into your daily life.
Choose an action that fits your day. Return to reflect on what happened and decide what comes next.
Research on behavior change points to practical ways to follow through: make a specific plan, repeat it in a familiar situation, and keep track of your progress.
Studies find that linking an action to a specific situation can help people follow through on their goals. Try: “When I’m asked to take on more, I’ll check my capacity before answering.”
Gollwitzer & Sheeran, 2006 · Meta-analysisIn a study of everyday health habits, repeating a behavior in the same context helped it become more automatic over time. The pace varied widely; one missed opportunity did not derail the process.
Lally and colleagues, 2010 · Habit formation studyA review of 138 experiments found that interventions encouraging people to monitor their progress improved goal attainment on average. Recording what you did gives you something concrete to return to.
Harkin and colleagues, 2016 · Meta-analysisEmma brings these ideas into your daily practice: choose a next step, find a moment to try it, and return to what happened.
These studies inform the practice. They did not test Emma or establish the effectiveness of Enneagram-based coaching.
Emma gets to know you through what you share—your patterns, your goals, and what you’re working on. She helps you bring that understanding into the moments that matter.
“Today I want to ask for help before I get overwhelmed.”
“Add ten minutes before my team meeting so I can prepare.”
A busy day doesn’t have to swallow the thing you wanted to practice.
“I asked for help. It went better than I expected.”
Save what you learned to your daily practice, so you can return to it.
You choose whether to receive texts. The planned program allows up to two daily invitations, plus verification and test messages you request. Message and data rates may apply. See the SMS program and consent process.
Turn what you know about one another into a better way of working together.
Bring Enneagram wisdom into the conversations, decisions, and everyday tensions that shape your team. Emma helps you explore different perspectives, prepare for a difficult conversation, and choose something practical to try together.
Give each person room for their own growth, with a shared language for understanding one another. Your private conversations with Emma stay out of your team’s shared view.
Some things are easier to say. Others are easier to write.
Type when you want space to think. Try a spoken conversation in the voice pilot. You choose whether to save it to your daily practice.
Already a member? Sign inCoffee. A breath. One thing you want to bring into today.
Start with gratitude, a grounding moment, or the conversation you’re already rehearsing in your head. Connect your morning intention to something specific you can try.
Founder of Big Self School.
The human behind Emma.
Shelley is an educational psychologist, licensed therapist with more than 20 years of experience, a board-certified coach, a certified Enneagram coach, a former tech CEO, and the founder of Big Self School. Her work brings together psychology, the Enneagram, and the lived experience of leading teams and building companies and finding her way through burnout.
Emma carries that approach into everyday life: helping you understand your patterns, make room for what matters, and practice a different way forward—one real moment at a time.
Get to know Shelley and Big Self SchoolEmma brings Big Self School’s approach to the Enneagram into an ongoing daily practice. What you share about yourself gives your next conversation a place to begin.
Your goals, intake, and Enneagram work help Emma connect today’s challenge to the patterns you’re learning to recognize.
Choose one next step, try it in your real life, and come back to reflect. The work continues beyond a useful answer.
Emma helps you put your work with a human coach into practice between sessions. Your membership also connects you with Big Self School coaches through office hours and monthly Q&As.
Personal growth asks for openness. Here’s how we protect the conversations you have inside Emma.
Emma uses encrypted connections (TLS) to protect data as it travels and encryption at rest in our database.
Account and role checks control access to your information. Your private Emma chats are not available in team leads’ or teammates’ views.
You control what you share with Emma and can request access to or deletion of your data. We do not sell your personal information or share it with advertisers.
Emma uses service providers to process and deliver conversations. These protections do not mean end-to-end encryption. The app privacy policy explains provider processing, sharing choices, and limited safety alerts.
Working toward HIPAA compliance. We’re building toward the additional safeguards, agreements, and processes that requires. Emma is not currently represented as HIPAA compliant.
Emma is an AI companion for personal development. She can make mistakes and is not a therapist or emergency service.
How Emma handles your dataEmma is an AI companion for self-awareness and personal development from Big Self School, guided by Shelley Prevost’s approach to reflection and the Enneagram. Emma and Big Self School are operated by Glad Lab LLC.
Emma is designed around a specific practice: understanding yourself through the Enneagram and putting that understanding to work in daily life. She brings together the goals, intake, and Enneagram work you share, guided reflection, and a rhythm of choosing an action and learning from it. Your membership also includes office hours and monthly Q&As with Big Self School coaches. That purpose, context, and human support are what shape the Emma experience.
You can begin with what’s happening in your life. If you’ve shared Enneagram work with Emma, it can add context. It doesn’t replace your own experience.
Your coaching conversation happens inside Emma, by typing or through the voice pilot. The optional SMS program is for invitations to return to your practice, plus requested verification and test messages. Recurring invitations are not active yet. Read the SMS program details.
That is part of the daily companion we’re building. Direct calendar additions and automatic text invitations are not active in this pilot yet. The planned calendar flow will let you review the event before adding it; SMS will require separate opt-in. You can already use a conversation with Emma to plan your next step.
Emma membership includes access to office hours and monthly Q&As with Big Self School coaches. Individual coaching and hiring a facilitator for your team are available for an additional fee. Contact Shelley for schedules and details.
The work begins with the $49 Enneagram typing package. Get the typing package through our secure Stripe checkout. Emma’s app pilot is currently invitation-based. Buying the package does not enroll you in texts.
Yes. Emma works with coaches to extend the work you do with a human between sessions. Use her to explore an insight, practice a commitment in daily life, and reflect on what to bring to your next session. You choose what to share with your coach; your private Emma conversations are not automatically shared.
Yes. Reply STOP or use Turn off texts in Emma. Reply HELP for messaging help, or email shelley@bigselfschool.com. Up to two daily invitations, plus requested verification and test messages; message and data rates may apply. See SMS Terms.
