About
A mirror for becoming more conscious
Emma is made by Big Self School, a small, independent coaching company in Signal Mountain, Tennessee. We use software and AI to help people see themselves clearly and live a little more awake.
Founder
Shelley Prevost, EdD
Shelley is a licensed professional counselor and Board Certified Coach with 22 years as a clinician and 16 as a coach. She has worked with founders, executives, couples and teams, and she co-founded Big Self School in 2018 with her husband, Chad Prevost.
She built Emma for her own clients first. She wanted the work they did together to keep going after the session ended, in the moments where people actually change.
What we believe
The principles behind Emma
A mirror, not a dictator
Emma tells you what she sees. You decide what to do with it.
Motivation over behavior
Real change starts with why you do things, so that is where Emma looks.
People over screen time
Emma succeeds when you have a better conversation with someone in your life, not when you spend more time with her.
Honest about limits
Emma is an AI, and she says so. Her read of your type is a hypothesis. She is not therapy or a crisis service.
“Coaching with Shelley has been life-changing.”
“She is able to look and see, kind of the light in people.”
“Working with Shelley was incredibly helpful for me to start to build that confidence and set goals.”
Independent
Self-funded, on purpose
Big Self School has no outside investors. We answer to the people who use Emma, which is why we can say plainly that we will never sell your data or use it for ads.
Emma and Big Self School are operated by Glad Lab LLC, doing business as Big Self School.
The people
Who is behind Emma
Shelley Prevost
Founder
Licensed therapist and Board Certified Coach. Creator of Emma and the method behind her.
Chad Prevost
Co-founder
ICF-credentialed coach and author of Shock Point: The Enneagram in Burnout and Stress. Teaches Enneagram theory in our trainings.
Marta Gillilan
Teacher
Certified Enneagram coach and ordained pastor. Leads presence and contemplative practice in our trainings.
Begin with your subtype.
The typing package is $49, once. It includes a month of Emma, so you can start practicing what you learn the same day.